Finn McGough is an award-winning commercials, drama and documentary director with a background in Fine Art and an MSc in Psychology, which probably explains his fascination with how people behave on camera.

He started out as a travelling documentary director, making films for Lonely Planet, Locked Up Abroad and Channel 4’s Lost, before turning to intimate, character-led work. His BBC documentary Summer With The Johnsons, about a notorious Gypsy family on the run after a multi-million-pound heist, won the PRIX EUROPA for Best Non-Fiction Film and earned an RTS ‘Breakthrough Talent’ nomination. He has also directed comic travelogues for Sky and the BBC.

In commercials he has worked for brands including McDonald’s, Marks & Spencer, Tesco, Lloyds, Barclays, Budweiser and Volkswagen. That work has earned a D&AD Pencil, BTAA Silver and Bronze Arrows, a Silver Clio and multiple British Arrow nominations.

He is also a photographer who shoots, develops and prints his own 35mm film at home. Whether he’s on a soundstage, on the road or waiting for film to dry in his kitchen, Finn makes work that is observational and rooted in real human behaviour.