Gideon Merz

Gideon Merz - a 90’s kid, born in Germany and raised by HotWheels. He started his career at a young age and soon became a specialist for automotive and fashion advertising. During his time as an in-house director and dp at a one of the most renowned international production houses, he worked side-by-side with some of the biggest names in the industry and quickly learned what it takes to bring outstanding ideas to life.

With a deep passion for storytelling and a strong focus on aesthetics, Gideon's work blends multiple facets in order to create stunning works of art. This has paved him the way for collaborations with leading brands such as Porsche, Mercedes, BMW, HUGO BOSS, Richard Mille, IWC (and many more) and talents such as Lewis Hamilton & Linking Park.

But for Gideon, it's not about the big names - it's about bringing his ideas to life and capturing the world in unique perspectives. Frame by frame - moment by moment.