H&M x CHIMI Pastel-coloured coolness
The Chimi Symphony
The Chi in Chimi (Campaign Film)
Just Right - Hosk For Chimi (Campaign Film)
Rami is a Stockholm native who grew up in the suburbs, going from a shy street-style photographer to the fashion photographer who knows everything and everyone within the fashion and entertainment industry in Stockholm. In just the past five years, he has shot campaigns for major Nordic fashion brands, signed with one of Sweden’s largest agencies, given lectures on fashion photography at Fotografiska and has made a big name for himself in social media.
The dream of becoming a full-time photographer was always there, but it was not until finishing school that his career really took off. After working in a bakery for the summer, Rami collected his savings to buy his first system camera. With it, he decided to cover Stockholm Fashion Week and capture the visitors’ carefully coordinated outfits — and thus one of Sweden’s first street-style photographers was born. Since then he has developed his own unique style, his creativity and eye for detail has made him a sought-after photographer in the world of Swedish fashion.